Having spent more than a decade in the music industry, Amir Deula is a popular and adored name in the field of Nepali music. Specialising in melancholic melody songs, the talented singer is lauded for his voice and sentiments he brings into music. He has gone through thick and thin in the course of his musical journey and the success he embraced in return of his hard work and struggle. WAVE got the chance to have a brief conversation reflecting on his entrance into the music industry.
Here’s what he had to say.
How did you get interested in music?
I realise now that I was always interested in music from the very beginning, even before the time I remember anything. I used to be amused whenever I listened or sang any song. I was even more interested in creating music and I learned Guitar and Piano as well. Later on, I did a Diploma in music from Kathmandu University, Chupinghat, Bhaktapur. Gradually I recorded my first song in 2001.
When did you actually enter the field?
Like I said earlier, I recorded my first song “Baato “ in 2001 during the period when I had plenty of free time after the completion of my higher secondary school. I got good responses from my friend circle but it did not do well in the music market. There were lots of mistakes I realised and I had plenty of room for improvement. Yet, I was optimistic that I would get there one day. I was not sure what kind of songs or genre would suit my voice and meet my passion. Finally, I wrote and composed ‘Dubaai Afailai’. I got positive feedbacks and gathered much love from listeners and viewers. I got addicted to recording more songs, but I faced a financial problem during that period. Fortunately, I got sponsorship from my college principal when I was doing my engineering in 2002 after which I recorded my first album. ‘Dubaai Afailai’ was a huge hit in the national FM stations and TV channels which introduced me as singer in the music market. Perhaps that’s how I started off.
Who inspired you to choose this career?
I would like to credits my mother and my best friend. They have understood my passion for music. They are the one who encourage me to take on my passion because music keeps me alive. There’s never been a day without music, whether I’m making it, singing it or just listening. But unfortunately, my best friend left this world a few months after I entered the industry, and could not witness my success. This is one of the most disappointing moment of my life.
Your musical journey must have taken a turn following your friend’s demise then?
Yes, it was much more difficult afterwards. There is a different struggle prior to creating music and the struggle later after its release and promotion in the market. During that time, I met a lot of wrong people from media. There was a barter system between some so-called media persons and emerging artists. Such media people used to seek something from artists pledging them to promote their creation music videos or songs in return. Such activities were more of a business deal and I was no exception. I also had the delusion that my career entirely depended on them. But, I came to my sense later and detached myself from such people. Meanwhile, there is an equal number of good media people, too, who have supported and guided me throughout because of whom I am still here.
You took a break for six years and have come back. Is it because of the problem in the industry as you have mentioned?
It was the time when I released a song ‘Meri Priya’. It was getting good views and reviews, but the market was very much influenced by fast beat music, especially the remix one. Since it was not my forte and I did not have much interest in it. I rather felt the need of learning music, to strengthen and hone my skills, because I wanted to be in this industry throughout my life. Additionally, the trend of pen drive and piracy were influencing this sector and business. I was rather learning music and exploring the knowledge in music production. I produced music for various singers of Nepal like Ravi Bajracharya, Rajesh ‘virtual’, group 36 to name a few. I made my comeback with my third album ‘Arati – Limited edition’ where I compiled my nationally awarded songs ‘Sapana ko Mel’ and ‘Mutu Polcha Ni’ as well. I released two music videos from my recent album on YouTube already where ‘Mero Bhabishya’ is doing well with more than 1 lakh viewers in a short period of its release.
A lot of people come and go in the industry but only a fe make it. Do you think the field of music and give a sound career to genuine artists?
Absolutely. Many undeserving people step into the music career for unnecessary attention but the quality of music they deliver in concerts and live shows will show how competent and able they are as a musician. Eventually, we get to where we deserve to be. These days, people can even earn from the YouTube views. Artists are taken to many out of valleys places and even abroad. We can sell our albums there as well. We can also support a good cause at the same time like I’m doing for a nonprofit organisation, ‘Yes Humanity’. Our respected brother Om Krishna Shrestha is its president, Arya Krishna Shrestha the vice president and singer Udesh Shrestha the goodwill ambassador. The organisation had launched a relief campaign post-earthquake, distributing necessary materials at many affected places to quake victims. Representing the organisation, we have also been observing places and trying to find out the most important materials they need and facilitating them with the same. Since the cause is noble, I am donating 40 percent of the sales of my album “Arati – Limited edition” to Yes Humanity. I have recently lent my voice for a film song as well. So yeah, there is a sound career for talented artists, however, consistency is necessary.
Many undeserving people step into the music career for unnecessary attention but the quality of music they deliver in concerts and live shows will show how competent and able they are as a musician.