BORA STUDIO adopting Minimalism and Sustainability
Sustainability is an aspect of responsibility towards our environment first and then towards our future generation. Fashion is the world’s biggest polluter second to oil. It is not easy to follow trends and care for the environment at the same time, but if we are passionate enough—no matter how small it is—there are ways to make a difference. Bora Studio is doing something for this.
By Lisa Shrestha
Photos by Bora Studio
Bora Studio is a fashion label started by Meena Gurung in 2016, and it makes products by sourcing raw materials from local manufacturers, artisans, and retailers. Every fabric is handpicked ethically from local manufacturers, and they take inspirations from everyday life that embraces local culture and tradition, so each product has a story. Besides, they take the simple approach of being minimalistic and sustainable. Driven by the theme, ‘Quality not Quantity’, Bora Studio brings a modern simplicity with their products.
“Bora, a locally embraced name derived from the cultural roots, is a basic sack made out of 100% jute. Bora Studio embraces ethical and sustainable fashion that tries to minimize direct harm to Mother Nature.”
Meena Gurung started the fashion label ‘Bora’ in 2016 with a purpose to incorporate her passion for designing with her love for nature and support her home country’s fashion manufacturing business because she had realized that Nepali fashion was limited to luxury Indian couture and basic western silhouette, and the country’s ingenuity has been lost due to fast fashion.
“Fashion without ethics affects the planet on a large scale, from child labor and poor workers’ wages to polluted wastewater and landfills.”
Gurung explains, “Apart from the ultimate goal of practicing and promoting eco-fashion, my aim with Bora is to take my home-grown, local sustainable brand to an international platform and help raise hopes and scopes for other local brands.”
“Ethical fashion has a huge opportunity to create meaningful, fairly paid and skilled jobs for people belonging to disadvantaged communities, especially women who have previously been marginalized. Demand quality not just in the products you buy, but also in the life of the person who made it.”
About the designer:
Meena Gurung completed her fashion designing course in Ireland, worked part-time at Bodyshop. After returning back, she attended a 9-month workshop with Kabi Raj Lama, internationally recognized lithographer, and worked for a few local brands.
You can buy their products or view them or connect with Bora Studio through their Instagram page @borastudionepal/. You can buy their products also from two retail merchandisers ‘Timro Concept Store’, Jhamsikhel, and Decraftmandu, Boudha.