Gorkha Brewery launches ‘Tuborg Classic’
Gorkha Brewery launched ‘Tuborg Classic’ – Nepal’s first premium strong beer with Scotch Malts in a gala event held at Hyatt Hotel on July 2 for Kathmandu and Mount Kailash Resort Lake Side for Pokhara on July 5. The brewery is optimistic and confident about innovating newer products to keep up the momentum and grow in the market. The product will be available in a 650ml bottle of Tuborg Classic with Scotch Malts with 6.5% alcohol content priced at Rs. 310.
Speaking on the occasion, Arun Adhikary, Managing Director said, “In our quest to bring about amazing world-class choices to our consumers, we have created a unique recipe in collaboration with our colleagues in the Carlsberg Group, that caters specifically to the elegant choice of Nepalese consumers. We are delighted to introduce Tuborg Classic with Scotch Malts- Nepal’s first premium strong beer with Scotch Malts.”
Commenting on the new product, Baibhav Sharma, Marketing Director said, “Tuborg Classic is a rich tasting strong beer specifically developed and brewed by Gorkha Brewery for the Asian palate. Brewed with premium Scotch Malts and select hops, Tuborg Classic offers the new generation of beer lovers a distinctive premium product. It is the ideal choice when looking for something better than a regular beer.”
Tuborg was introduced in Nepal by Gorkha Brewery (P) Ltd in 1990 and is the first international brand to be launched here. It is also the largest selling brand in Nepal.